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Tracy G. McDonaldson 14 Paradise Avenue Chicago, IL 89588 (339) 392-3234 | |
| Profile | ||||||
| Marketing and advertising
professional with expertise in business-to-business services across a
wide range of industries. Expertise in planning global e-marketing
solutions. Computer proficient in all MS Word applications. Background includes:
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| Experience | |
VALLEYCOR, Chicago, IL | 2000 - Present |
| Worldwide Marketing and Brand Manager | |
| Use marketing background to promote eMarketing solutions for customers. • Designed a comprehensive web strategy that resulted defined eMarketing objectives and cohesive business processes. • Cut costs by 34% per year. • Managed globalization strategy for worldwide brand identity training program. | |
CH Corporation, Chicago, IL | 1999 - 2000 |
| Marketing Project Manager | |
| Recruited to focus multi-media marketing materials and business division strategy. • Restructured internal communications process to disseminate eBusiness initiative. • Led team to create unique Web-based sales and marketing tools. | |
OWT Technology, Inc., Chicago, IL | 1998 - 1999 |
| Marketing Communications Specialist | |
| Designed marketing campaign to increase client base. • Initiated and executed successful print advertising media strategies which increased market share for business partners. • Created content and arthitecture for corporate website. | |
ACERT Resources, Chicago, IL | 1996 - 1998 |
| Marketing Account Manager | |
| Provided management IT services for internal clients. Managed budgets and tracked expeditures. • Led branding intitiative for print campaign and web site. • Planned successful print media buys which resulted in high response levels. • Coordinated al marketing efforts. | |
| Education and Affiliations | |
THE UNIVERSITY OF CHICAGO | 1994 |
| B.S., Advertising and Marketing | |
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