35 Chaps Avenue, Oklahoma City, OK  59082  / Tel# (346) 765-7848 Email: tinadrummond@text.com

 

Marketing Director

 

SUMMARY

 
Marketing professional with exertise in web promotions and print media,radio, and television campaigns.

 

SKILLS

 

·         Expert at leading turning new products into branded leaders.

·         Cultivate strong relationships with clients and colleagues.

·         Adept at creating successful sales strategies.

·         Create targeted web advertising initiatives.

 

EXPERIENCE

 

FREy and Associates, Oklahoma City, OK

1999 - Present

Marketing Director

Direct all marketing for software releases. Provide recommendations for packaging, advertising, rollouts, store placements and press releases.

·         Coordinated efforts of marketing team to grow annual sales to over $83M with a marketing budget of $2M.

·         Analyzed the comparative effectiveness of advertising strategies to determine most effective strategy for each type of game.

·         Expanded advertising strategy to international markets, realizing a phenomenal 250% growth in sales.

·         Served as liaison with game producers, providing market feedback on product features and usability as well as recommendations for new games.

 

DONOVAN Solutions, Oklahoma City, OK

1997 - 1999

Senior Marketing Manager

Develop and lead marketing for 16 major accounts in healthcare and travel industries. Direct work of five copywriters and three graphic writers.

·         Brainstormed with product marketing managers to create comprehensive campaigns.

·         Led team from initial concept to over $10 million in sales.

·         Led focus groups to determine product features
 

promocom, Inc., Oklahoma City, OK

1995 - 1997

Product Marketing Manager

Directed product lifecycle for software company and developed marketing collateral materials.

·         Conducted strategic marketing analysis to determine distribution, price, and promotions.

·         Organized launch party and media coverage.

·         Analyzed sales tracking.

 

 

EDUCATION

 

Bachelor of Business Administration (Marketing), 1995

University of Oklahoma

 

AFFILIATIONS

 

Association for International Product Management

International Marketing Association