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Wilford R. Stone 3490 Brownton Road Jackson, MS 39213 (662) 397-8849 | |
| Summary | ||||||||||||
Certified Management Consultant with
over two decades of promoting international travel and tourism.
Excellent interpersonal skills; able to understand client needs and
create unique travel experiences.
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| Benchmarks and Milestones | |
| Corporate Communications, Sales, and Marketing | |
| •
Re-engineered an historic lodge which had fellen into disrepair.
Created marketing strategy to renew it to its former status as a luxury
travel destination. • Created widely-read travel industry newsletter. | |
| Organization and Management | |
| • Revamped historic lodge including gardens and interior design of facility. • Launched successful independent travel agency with expertise in maneuvering around government regulations. | |
| Professional Experience | |
WMC Travel, Jackson, MS | 1998 - Present |
| General Manager | |
| Improved
revenue of lodge by 400%. Restructured the facility to accomodate
holiday travelers and expert skiers. Managed extensive repairs and
redesign. Designed all new additions, created new menus, wrote policies and procedure, developed aliances with local businesses for cross-promotion. | |
SFB Ranch, Jackson, MS | 1995 - 1998 |
| Director/Marketing and Business Consultant | |
| Identified a lucrative niche market of meat distribution to the travel industry. Created effective campaign to sell meat products to airports, hotels, and restaurants. | |
Lilac Lodge, Jackson, MS | 1990 - 1993 |
| Management/Marketing Advisor | |
| •
Coordinated a thorough external and internal renovation of the
property. Incentivized staff to provide superior customer service. • Responsible for menu development, lodge bookings, purchasing and staff management. | |
| Professional Development | |
| Courses in: Management Consultant Marketing Strategies and Planning Marketing Communications Sales and Marketing Logistic Transport Supply | |
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